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凝固好時光

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原創作品 / 純藝術 / 裝置
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當?們沉浸在享受視頻的時光中,驚喜,陶醉,憂傷,恐懼,溫暖,心碎…遺憾的是他們并不能看到自己的模樣,更沒有機會將這些動人的瞬間永久記錄。

《凝固好時光》

挑戰:
騰訊視頻,中國最大的在線視頻媒體平臺,每天超過1.5億?次在這個平臺上度過美好的時光。盡管穩居市場首位,騰訊視頻仍希望以一種全新的方式與消費者深度溝通。

洞察:
當?們沉浸在享受視頻的時光中,驚喜,陶醉,憂傷,恐懼,溫暖,心碎…遺憾的是他們并不能看到自己的模樣,更沒有機會將這些動人的瞬間永久記錄。

創意:
我們創作了一場時光與記憶的藝術。在6M×6M的空間,內部360度環繞排布了66個3D攝像頭,構建成一個神奇的VR 3D瞬間克隆艙。當觀眾走進來,通過騰訊視頻,選擇自己喜歡的節目或電影。在忘情之時,那些攝像頭會在0.1秒瞬間啟動,捕捉下他們轉瞬即逝的神情,由云計算電腦轉換成3D數據。許多觀眾參與了這次與時光的互動,最終我們選擇了39組真情流露的瞬間,把他們的3D數據打印成雕塑,分別封閉在1.2米高的沙漏中,一座座白色雕像,宛如上端白色沙粒流淌凝結而成,整齊排列形成一個長60米高2.5米的巨型裝置,通過科技與藝術的手法將美好時光凝固了下來。

結果:
凝固好時光項目分別在上海喜馬拉雅與北京三里屯展出,記錄活動視頻獲7400萬點擊量。
微博微信等社交媒體上傳播,一周內整體覆蓋12260萬人次,總互動量達7000萬。超過300個媒體主動報道了此次傳播戰役。

Challenge
As the largest live streaming social media platform in China, Tencent Video is always looking to communicate with consumers with new ways.

Insight
We noticed that these people may never see themselves when they are buried deeply into the plot displayed by one small screen. Surprised, indulging, wretched, scared, moved, heartbroken… all these touching moments never had a chance to be captured for eternity.

Solution
We created a tangible and accessible journey of moments and memories. In a 6M x 6M space, 66 panoramic 3D cameras were scattered around andformed a magical VR 3D cloning space.When an audience walked into the space, he could pick a favourite movie or show on Tencent Video and watch it. These cameras were able to capture even the slightest motion of the audience within a split second.

Then the appearance of the audience and the cherished moment would be converted into 3D data by cloud computing.In the end, 39 moments were selected from thousands of unique expressions, and were 3D-printed into white sculptures, as if they were congealed white sand from the upper part and sealed in the lower half of the hourglasses, symbolizing the frozen moment could be cherished forever. These hourglasses were 1.2 meters in height and were displayed in a large installation 60 meters in length and 2.5 meters in height. Thus, with the combination of technology and art, the great moments may last forever.

Result
The ‘Great Moments Can Last’ campaign was launched in both Shanghai and Beijing.
To date 2.8 million people have seen the installation in person.
The video recording this project has attracted over 72.78 million hits on internet.
Over 122 million views on social media.

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作品信息

  • 創作時間

    2019/06/10

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